Loogic English

Lingus.tv is an initiative of the company Las Buenas Lenguas (The Good Languages) that offers a videoblog with a series of tagged episodes in video for learning Spanish.

I think what stands out the most about Lingus.tv is that it doesn’t limit itself to being a videoblog with a series of lessons for learning Spanish, but rather it seeks to entertain in each of the episodes while taking much care in the educational aspect.

Also we must mention the business model of this project: apart from advertising revenues, they have prepared a system to obtain income from premium accounts where they offer teaching content associated to each program. They will also be selling user licenses to schools teaching Spanish.

More information in the interview carried out by La nueva industria audiovisual (The new audiovisual industry, interview in Spanish).

I find it quite amusing to give this news because I think it’s the first investment in a Spanish startup that has been announced directly from Twitter. It was on the 2nd of April when Fernando Egido of CAN and Hector Milla of Balzac TV made comments on Twitter about the meetings they were holding.

It has been since quite some time now that Hector Milla started working on the idea behind Balzac TV. In October, we talked about Balzac.tv, an idea, a voice and a camera. Gradually, the idea has turned into a company that now announces it has received funding.

Balzac TV is a videoblog about innovation. It’s not going to be as easy to make it profitable as a videoblog about cars or videogames, but the truth is that what we can see now is so well done that surely it will become a reference that companies would want to sponsor.

Another business model that surely they will be considering when the time is right would be to sell video content to the traditional media as it’s becoming increasingly obvious that the TV folks are running short of creativity and would like to count on novel content like the one offered by Balzac TV.

Via Carlos Blanco.