For quite some time Lanetro was a portal of reference in Spain, an example to follow for many internet entrepreneurs. Their founders wanted to take it public and then it was acquired by Planeta.
Now Lanetro is going through a profound renewal and it wants to turn itself into a social network based on entertainment in which the users share their experiences and opinions about the places they visit.
In the new Lanetro we will be able to see content generated by an editorial team coexist with user generated content. As in all social networks that are springing up, users can create their profiles, connect with their friends, and express their opinion on the places or events they have been to.
Another important aspect of Lanetro used to be its street map. In this new version of the site, the street map accounts for the records of all the places that are mentioned in the entertainment guide, something that will be of great utility as a complement to the contents of the site.
Lastly, the design of the web is worth a mention, very cool in my opinion and also the profiles of the users that reflect very well the activity of the user within the community. Salir.com and Gentereal.com will have an important competitor in the new Lanetro.
