Beezzer is a project that started in Brazil and it offers its users the possibility to participate in or create communities that revolve around brands and products. The idea is very good, all of us are fans or followers of particular brands and we like to express our opinion about them whenever possible.
Beezzer allows users to create new groups around brands and other users can then join those groups providing comments, suggestions, uploading photos and videos. Each group has an administrator and the users become part of a ranking in function of their participation in the group.
A community like this should be very interesting for the brands. If a group formed around a brand is able to attract a good number of interested people, it could be proactively leveraged by the brand to get the first hand opinion of its most admiring customers, test out new products, etc.
Seen in wwwhatsnew
