1) It must have been a very difficult decision that of changing the name of a web project after more than a year of launching and when it’s already relatively well known.
2) I liked Properazzi, but it’s true that it’s a complicated name. I like Enormo even more though. Without doubt, Yannick Laclau knows how to choose a good name for his projects.
3) Enormo is already available in 30 countries. When a model is tried and tested and the growth is based mainly on traffic coming from Google, launching the project in other countries is a natural way to expansion.
4) I love the lack of design. It’s as if they had done the design thinking according to my taste. And take a look at the advertising, where is it? A fantastic integration of Adsense Premium, that other vertical search engine companies focused on real estate classified ads, also appear to be achieving.
5) Seasonal advertisements is an option which has been added recently I think and that competitors Trovit and Nuroa don’t have as yet. Since Idealista acquired a stake in Rentalia and included it in its content, this option will end up being offered by all the vertical search engines.
6) Now that they have changed their name, wouldn’t they also have considered diversifying in other subjects? Especially, the theme of classified adverts for jobs seems to be working well for other search engines of this type.
