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Kedin, a social network for events, is a project that I intend to follow closely because I believe it will set trends as far as business models are concerned. The founders of the company have a broad experience and very good contacts in the sector that enable them to reach deals we are going to talk about now.

The first deal is the commercialization by Telefonica of the advertising on the Kedin site. The department in Telefonica that deals with the advertising on the portals of the Telefonica group will also take the responsibility from now on for selling the advertising spaces on this site. In Kedin, they preferred a commercial deal with Telefonica instead of with some other advertising agencies because they know the great commercial force of the online sales department of Telefonica and believe that this will bring them some important benefits. Besides, the deal contemplates the realization of joint actions of promotion on the digital platforms of Telefonica, something that will help a great deal in publicizing Kedin.

A second deal is related to the upcoming launch of channels on Kedin, similar to the ones on YouTube, that are directed to the companies that want to promote events of their sector. The first theme channels on Kedin will be dedicated to events of Fashion, and events of Motorcycling, thanks to the deal reached with the editorial group G y J Motorpress.

Three months after the launch of Kedin, the figures are very encouraging: more than 10.000 events in its database, more than 2.000 registered users, and 100.000 unique users in the last month.

More information on the Kedin blog.

Since some time now I had the desire to see new things developed for ‘themselves’ by the people at The Cocktail as they did with La Coctelera.

Alberto Knapp has been commenting since long on his twitter that he is very much interested in mobile applications, and apart from that is supporting specific events for developers of these applications and also collaborating with the Open Movilforum platform.

This interest has manifested itself with the launch of Tvienes, which Alberto has just announced. The application has been developed by the team of The Cocktail based on API’s available in Open Movilforum and it basically serves the purpose of meeting up with a group of friends via messages to the mobile or email.

As I so much like the applications developed at The Cocktail, I threw myself in to try it out. I loved the registration process, everything is explained to perfection and the process to create an event and invite people is also very well executed, not as much as the registration process though, but it shows that the work has been done by experts in usability.

The structure, design and functioning of the web reminds us of Twitter, which made me think as soon as I started using it that apart from being able to send invitations to events via mobile or email, it should also allow the same function in Twitter.

After trying it out, I thought that one thing that could be added is that the message sent to the mobile includes some information regarding the event. As it is right now, you only receive the name of the event and a web address to enter and see the rest of the information.

Vote for Tvienes in Loogic Rank.

Update: I forgot to mention that Alberto Knapp will be in the next Iniciador to talk about product development.

Read the origital post in spanish.

Jesus Monleon just presented the social network for entrepreneurs Club Emprendedor XXI as part of the initiative of La Caixa to support entrepreneurs, which has been evident in the last few years through the sponsorship of events that present projects to investors.

The benefits of participating in Club Entrepreneur XXI are the following:

- Access to a group of companies and professionals with whom to exchange experiences and discover new opportunities.

- Access to the program of funding for entrepreneurs of “la caixa”.

- Entrance to exclusive events for entrepreneurs.

- Exclusive information for entrepreneurs.

More initiatives like this are the need of the hour in the world of entrepreneuring. This is the way to help entrepreneurs, and not by advertising campaigns.

Read the original article in spanish.