Por Javier el 25 January 2008
 
Today is the presentation of Bloguzz, an initiative that could bring a lot of dynamism to the commercial blogosphere and could help companies discover that blogs could play an important role in their strategy to be visible on the internet.
Bloguzz is an initiative of four entrepreneurs who saw that they could contribute their knowledge of the sector to become a link between the companies who want to market their products or services in the blogosphere and those specialized bloggers who are interested in trying out these products or services and sharing their opinion of them.
For me, the most interesting thing about Bloguzz is that it automates the process that until now was carried out by some advertising or PR agencies, in such a way that the companies offer their products and the bloggers ask to participate in the review of these products.
Also I think it’s important to emphasize that Bloguzz inculcates between companies and the bloggers a kind of code of conduct related to “the conversation” that will take place in the blogs around the products and services offered by the company.
To conclude, I think it would be worth saying that Bloguzz is not a system of pay per post, nor sale of links, …
And I almost forgot to mention that Bloguzz has a ranking of blogs that will help companies to get an idea of the relative influence of the different blogs.
More information in the FAQ and in the blog of Bloguzz.
Note: I am part of the advisory board of bloggers of Bloguzz.
Read de original article in spanish.
Por Javier el 17 January 2008
Jesus Monleon just presented the social network for entrepreneurs Club Emprendedor XXI as part of the initiative of La Caixa to support entrepreneurs, which has been evident in the last few years through the sponsorship of events that present projects to investors.
The benefits of participating in Club Entrepreneur XXI are the following:
- Access to a group of companies and professionals with whom to exchange experiences and discover new opportunities.
- Access to the program of funding for entrepreneurs of “la caixa”.
- Entrance to exclusive events for entrepreneurs.
- Exclusive information for entrepreneurs.
More initiatives like this are the need of the hour in the world of entrepreneuring. This is the way to help entrepreneurs, and not by advertising campaigns.
Read the original article in spanish.
Por Javier el 15 December 2007
Yesterday we talked of Gotoandroid, a project of Fernando del Pozo and today I came to know that he has come out with another project. Two in the same week is a record for the hispanic Web 2.0 :)
On this occasion, Fernando has associated with MatÃas Piuma and the team of Fivelab to start a project which is very 2.0 as it consists of users making suggestions to other users, companies and institutions.
It’s called Sugiere.net, a big suggestion box where users can make their suggestions hoping for an improvement on part of the person/entity that receives the suggestion. For example, here’s a suggestion for Blackberry and here’s one for Loogic.
Note that one of the most interesting things about this site is that each subject of suggestion appears with a subdomain, as in the case of movistar.sugiere.net. Can you imagine if this page achieves a good positioning for a search of this brand in Google, what it could mean for the communication between the company and its clients?
Sugiere.net is a project with a great potential. I hope that its founders are able to manage it well so we can see how the influence of the web 2.0 can have important effects on brands and companies.
Vote for Sugiere.net in Loogic Rank.
Read the original article in Spanish.
