I’ve been informed of various initiatives that are developing products with the objective of making companies aware of user opinions in blogs, forums and social networks. It looks like BuzzTrend has already been able to come out with something on these lines.
We came to know about BuzzTrend when we talked of La Lista Wip (The Wip List) and now we are introduced to Swotti, a search engine for opinions.
Swotti is a search engine that utilizes semantic web technologies to extract the opinions of users in blogs and forums about companies and their products.
You can try how Swotti works for a couple of searches like Nokia Maps or Asus eee and see how the search results are shown. To begin with, the graphics stand out and above all the list of words with the rating obtained for each of them. On the other hand are the results of the search in different websites, where the users’ opinions are rated as positive or negative in each case.
What I think doesn’t function in the right way is when it shows results of the words found in blogs but is not able to show the article of the blog, something that makes it difficult to find the exact place where the opinion is reflected. What it shows instead is a results page or even the main page. On the other hand, what I did like is that it was able to find opinions expressed in the comments of the blogs, something that is generally overlooked by the search engines.
Via GenÃs Roca.
Vote for Swotti in Loogic Rank.
