I can see many similarities between the projects Red Karaoke and Kedin. You can affirm this if you take a look at the profile of their founders (professionals with a broad experience in media companies) and when you observe how they are developing their business strategy (by striking deals with important companies). Kedin reached an agreement with Telefonica in September to sell its advertising space and now Red Karaoke enters into an alliance with Telecinco.
If you think about it, the synergies between Red Karaoke and Telecinco are enormous. From what they have confirmed, the principal synergies are exchange of traffic between their sites and the commercialization of the advertising spaces in Red Karaoke by Advanced Media, the interactive agency of Telecinco (Publimedia). But the area where they can find more possibilities is in joining forces to organize competitions and promotions directed to the audiences of the TV channel. The move from the web to the television is very important to reach the kind of users who know very little about the internet but want to broaden their participation on the net.
These examples of Red Karaoke and Kedin should serve all of us to broaden our horizons, and realize that there are great opportunities of reaching users beyond the internet. And on the other side, the work that these projects are doing will help us all because they will attract new users to the world of social networks.