Seeing the success of the private shopping clubs in Europe, it is logical that the model goes to Latin America as well. For now, Geelbe is functioning in Argentina and thanks to the efforts of Gaston Bercun, has successfully completed its first round of funding.

The investment in Geelbe comes from the club of business angels of Inversor Global (IG) and as Gaston Bercun puts it, the money should serve for strengthening the team and start with the regional expansion of the company. We understand that this regional expansion will be to other Latin American countries where, as far as I know, there are no such online outlets of this kind.

Let me also take this opportunity to say that recently I had a talk with the founder of one of these online outlets that function in Spain and the impression I got was that with the existing competition, the optimization of resources is going to be key in these companies that are growing at a fast pace and have received important rounds of financing. What I still don’t see very clearly is if one of the companies that have received the most amount of investment will consider purchasing one of its competitor to consolidate its leadership position.