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There are thousands of small businesses on the internet and every once in a while, a new startup gets us excited. ShirtsMyWay is one of those startups although the idea of custom made shirts ordered over the internet is not new.

The site lets you design your own dress shirt in just a few clicks. With the user friendly design panel, shoppers can choose the fabric of their choice and quickly customize the collar, cuffs, buttons, buttonholes, monogram, and many more details. The site is very well designed and the interactive experience is truly satisfying as you get to decide every detail in creating your own custom “designer shirt”. The shirts are custom made in China and will cost you between 75 and 95$, international shipping costs included.

ShirtsMyWay claims to have more than 1 trillion design combinations. What began as an idea for expressing individuality has evolved into a blend of fashion and technology. The site has gained some good visibility since its launch in February this year. Founders Peter Crawfurd and Michael Yang say they haven’t spent anything on marketing and are already profitable. Over 90% of their customers are from the USA while Norway comes in second.

Reading this post on TechCrunch, looks like the biggest challenge is to make those custom made shirts fit to perfection at the very first attempt. Going for a second attempt just to arrive at the perfect fit would be asking for a lot of patience from the customers. It already takes upto 15 working days for a standard delivery once the order is processed. Once you find your perfect fit however, ordering online should be a convenient option. One thing is certain: they only have one chance to win over a customer. Do it right and you might have a repeat customer. Mess it up and you have the irate customer all over the place airing his (not her.. yet!) negative experience. But again, that’s true these days for all businesses except for a few exceptional and innovative companies who have already built up a mountain load of positive karma.

If this whole experience takes off, it won’t be surprising to see brand names and designer labels launching their own similar online initiatives. Perhaps then, going to a shopping mall and trying out a new shirt in real time will be a good reason for brands to justify charging more than what they offer on their online stores. But that will only happen if the challenges of such an online operation are overcome in a meaningful way. In the meantime, it will remain a niche business, not very scalable, but at the same time very profitable for the owners.

From a consumer point of view, if you are a male and you wear shirts, you certainly got to give it a try.

And to make it easy for you to do just that, ShirtsMyWay has agreed to give the readers of Loogic a 10% discount till Sunday, 16th August. To avail the discount, place your order as normal and send an email to support@shirtsmyway.com with your name and promo code “Loogic 10%” within 1 hour of placing the order. They will refund you 10% of the total bill.

A good piece of has arrived for Oportunista, the website for online promotions and discounts, that has recently received an investment from a group of various business angels including Gustavo Garcia, founder of BuyVip, and Albert Feliú of InfoJobs. The founders of the project, Rodrigo Giménez-Rico and Alexandra Klein, plan to use the funds to expand the list of businesses in the health and leisure sectors in Spain that are already present in the portal. They also plan to make significant usability improvements to the website and are set to come out of beta in September.

We first wrote about Oportunista.com last October and since then have had the opportunity to speak with the founders in various occasions and at events such as SeedRocket that have been important for them to meet private investors including the ones that finally bet on their idea. The project is quickly nearing a time when it can compete with other big players like Cuponeo, that we spoke of recently.

There is already 28.5 million dollars invested in the web classifieds site OLX, led by Fabrice Grinda and Alec Oxenford. OLX is now closing on its third round of financing put together by General Catalyst Partners, Bessemer Venture Partners, Founders Fund and DN Capital for a total of 5 million dollars.

As noted by TechCrunch, OLX is quickly becoming recognized as a global competitor of Craigslist with the site already translated in 39 languages and presence in 87 countries. The site’s popularity is greatest in countries including Spain, India, Portugal, Mexico, China and the Phillipines.

With the continuing growth of this project and additional infusion of capital they have received, we might soon be able to say that OLX is the leader in this sector. Moreover, OLX has stated that the funds from this investment will serve in their efforts for new acquisitions (like the purchase of Chinese classifieds portal Edeng), improvements in the website, further global expansion and to continue with marketing initiatives.

The race continues between Privalia and BuyVip. On this occasion, the competition is not in the growth of users or revenues, but in the amount of funding received. A little more than a month ago, we covered the news of the investment of 14.9 million euros in BuyVip by Kennet Partners and now we get the news of Privalia receiving 8 million euros from Insight Venture Partners and Highland Capital Partners.

Our take on it: Two American investment funds investing in a Spanish startup is a great news for us. This investment confirms the fact that the business of online outlets is perhaps the most promising internet business in Spain today.

Amongst the initial investors who betted for the project are Luis Martin Cabiedes who confirmed me that he has sold his sold his stake in the company, something that fits well with his investment philosophy: “I think that a business angel should know when to enter and exit”. Luis participated until the third round of funding which was also participated by Nauta Capital and fetched 4 million euros. Now we expect that with the returns from this exit, he will continue to invest in internet startups, something that he has done with a lot of success until now.

Seen in Expansion.

At Inventa Internet, we are pleased to present Hostarting, a service that compares prices and the characteristics of different hosting services and domain registrars, with the ambition of becoming a reference in the sector. Our objective for Hostarting is to provide professionals and companies looking for hosting services a place to find solutions that fit their unique needs. Until now, people who wanted to sign up for a hosting service had to hop from one website to find the most suitable option or trust the recommendations of another person. Now all the price plans and product details of the major companies in the sector are easily accesible from a single place and it’s possible to do comparisons between different plans.

Hostarting targets hosting companies as well as individuals or companies who need those services. We want to maintain a balance between the services provided to both kinds of users because we believe that everybody can benefit from such a service. We are looking to create more transparency in the sector, better communication and above all, less conflicts between companies and clients. The aspect of participation and community is fundamental in Hostarting. We want to create a place where the hosting companies and their users can communicate, and users can comment, recommend and review the different services. This is our challenge: to creat value in a setor of huge interest for many people and companies, where we want to be a point of reference through our indpendent point of view.

This is the start of Hostarting, we have big plans for this project, many ideas that we want to develop and that we hope will fructify in the coming months. We will continue working to build a tool of great utility for all. We hope you will accompany us in this journey. Thank you all for your support and help :)

Thanks to:

Cusomedia, for the excellent work of design and programming. Without their help, it wouldn’t have been possible to start this project. Thanks to Oobo for gifting us the name, we like it a lot and hope you also liked it. Thanks to Blogoff for accepting to write a scoop, for doing an excellent article presenting the new site and for helping us improve through their recommendations.

And thanks to the betatesters: Agustin Vivancos - Impulsa, Jordi Pérez - Brandea, Javi Olmo - Tutecnologo, Javi de Rios - Guiadeconcursos, Lucas Rodriguez - Metocube, Miguel Angel Ivars - Adlemons, Roberto Pérez - Erasmoos, Tomy Pelluz - Qapacity, Aurora Garal - Worthidea, Alex Dolara - Plootu, Ignasi Prat - Allrankings, Javier Lopez - Erasmusu, Fabio Nuñez - Escapadarural, Raul Jimenez - Minube, Javier Gracia - Misscompras and to Enrique Brito.

Note: we are in Beta. We appreciate all the comments and suggestions. We will also appreciate (with a link in Loogic ;) all the blog articles that help us spread the word.