There are thousands of small businesses on the internet and every once in a while, a new startup gets us excited. ShirtsMyWay is one of those startups although the idea of custom made shirts ordered over the internet is not new.
The site lets you design your own dress shirt in just a few clicks. With the user friendly design panel, shoppers can choose the fabric of their choice and quickly customize the collar, cuffs, buttons, buttonholes, monogram, and many more details. The site is very well designed and the interactive experience is truly satisfying as you get to decide every detail in creating your own custom “designer shirt”. The shirts are custom made in China and will cost you between 75 and 95$, international shipping costs included.
ShirtsMyWay claims to have more than 1 trillion design combinations. What began as an idea for expressing individuality has evolved into a blend of fashion and technology. The site has gained some good visibility since its launch in February this year. Founders Peter Crawfurd and Michael Yang say they haven’t spent anything on marketing and are already profitable. Over 90% of their customers are from the USA while Norway comes in second.
Reading this post on TechCrunch, looks like the biggest challenge is to make those custom made shirts fit to perfection at the very first attempt. Going for a second attempt just to arrive at the perfect fit would be asking for a lot of patience from the customers. It already takes upto 15 working days for a standard delivery once the order is processed. Once you find your perfect fit however, ordering online should be a convenient option. One thing is certain: they only have one chance to win over a customer. Do it right and you might have a repeat customer. Mess it up and you have the irate customer all over the place airing his (not her.. yet!) negative experience. But again, that’s true these days for all businesses except for a few exceptional and innovative companies who have already built up a mountain load of positive karma.
If this whole experience takes off, it won’t be surprising to see brand names and designer labels launching their own similar online initiatives. Perhaps then, going to a shopping mall and trying out a new shirt in real time will be a good reason for brands to justify charging more than what they offer on their online stores. But that will only happen if the challenges of such an online operation are overcome in a meaningful way. In the meantime, it will remain a niche business, not very scalable, but at the same time very profitable for the owners.
From a consumer point of view, if you are a male and you wear shirts, you certainly got to give it a try.
And to make it easy for you to do just that, ShirtsMyWay has agreed to give the readers of Loogic a 10% discount till Sunday, 16th August. To avail the discount, place your order as normal and send an email to email@example.com with your name and promo code “Loogic 10%” within 1 hour of placing the order. They will refund you 10% of the total bill.